Matr Boomie is a sustainable gifts and decor brand based in Austin, TX, with over 15 years of experience in the industry. We boast wholesale brand partnerships with over 1,000 retailers nationwide, including renowned brands like Sundance, Disney, Barnes & Noble, and Anthropologie. Currently, we're focused on scaling our direct-to-consumer online business and seek an experienced digital marketer to spearhead this initiative.

Roles & Responsibilities:

• Develop and execute growth strategies for online retail.
• Refine brand messaging tailored to retail audiences and create consumer profiles.
• Oversee web merchandising and pricing strategy.
• Develop and implement strategies for social media, brand partnerships, and influencer marketing.
• Expand organic and paid online traffic through SEO initiatives.
• Establish brand partnerships and organize pop-up markets in the Austin, TX area to foster a local community.
• Lead and execute PR opportunities and strategies.
• Generate creative content and storytelling across all marketing channels.

This position will be supported by a robust graphic design and art direction team, collaborating closely with the product design and B2B sales teams. Additionally, there will be opportunities to hire contractors or freelancers for specific strategies as needed.

Experience/Skills Required:

• Minimum of 5 years' proven experience in building and scaling online retail channels, preferably within mid-level brands specializing in home decor/gifting. Experience with sustainable brands is advantageous.
• Proficiency in various aspects of the role, including social media management, brand strategy, organic traffic growth, and web merchandising.
• Working knowledge of platforms such as Shopify, Klaviyo, etc. Familiarity with Netsuite is a plus.
• Experience in managing small teams.
• Interest in and understanding of sustainability practices.

This position is based in Austin, but remote applicants will be considered.

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

If you are the right person to lead this position, please share your work experience and motivation with us. We can't wait to hear from you!

Job Type: Full-time

Pay: From $70,000.00 per year

Benefits:

• 401(k)
• Health insurance
• Paid time off
• Parental leave
• Professional development assistance

Schedule:

• Monday to Friday

People with a criminal record are encouraged to apply

Work Location: Hybrid remote in Austin, TX 78753